Spend Smarter. Ads That Actually Work.

Overview

When Reelhaus came on board in August 2025, Charlotte's ads were already being managed by another agency. No strategy, no creative testing, no real understanding of the audience. They spent £13,762 across four webinar cycles and generated a return of just £1.60 for every £1 spent. By September 2025, Reelhaus had taken over entirely. A full rebuild followed: new creative, proper tracking, and a strategy that finally worked alongside the content being produced.

Impact

• •Cost per lead dropped from £3.96 to £3.53 on average, with the lowest month hitting £2.66, a 40% reduction within the first month of Reelhaus taking over.
• •9,547 webinar registrants generated through paid campaigns across 8 webinar cycles.
• •Return on ad spend more than doubled, rising from 1.6 to 3.6, with the best single month reaching 12.3.
• •Over six figures in revenue generated from approximately £34,000 in ad spend.
• •Highest-ever webinar revenue broken twice, with October 2025 at £40,727 and January 2026 at £32,880.
• •154 ad creatives tested, building a library that gets smarter every cycle.

Core Features

• •Full Meta ads account rebuild after Reelhaus took over from the previous agency.
• •Creative testing across hooks, formats, and audience angles tied directly to webinar registrations.
• •Tracking and attribution improvements so spend could be optimised against real campaign outcomes.
• •Creative review process that cut weak ads quickly before they wasted meaningful budget.
• •A winning ad concept, "Covering my mortgage at Tesco," generated approximately 4,179 leads at £2.64 each with a 47% hook rate.
• •Campaign learnings fed into each new webinar cycle so the ad account improved instead of resetting.